ABOUT SARA
Born and raised in Berlin, I grew up as the daughter of parents from different cultural, ethnic and religious backgrounds. I studied social and political science at Humboldt University Berlin, before moving to London to study political economy at the London School of Economics (LSE).
After graduating, I was able to build up regional expertise working with the East African Community (EAC) in Arusha, Tanzania. I returned to London in 2015 to start work as a public affairs and communications consultant with a focus on pan-African campaigns and global philanthropic efforts.
After a short stint as a freelance consultant for the International Rescue Committee (IRC) and The Elders, I now work for GIZ on behalf of the German government, supporting the African Union Development Agency (AUDA-NEPAD) on women's empowerment in agricultural skills development for five years. Since 2022, I support a project focused on strengthening the cultural and creative industries in six countries, focusing on Kenya and Senegal.
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In my free time, I enjoy the creative process of content creation as a means to change persisting narratives about the African continent. This is how passion projects like the "Dhulka Hooyo Project" and my partnership with Sleep in Africa on a guide to black-owned hotels were born.